SEO News Blog

YPN just announced that they are changing their cost-per-click algorithm to quality based cost-per-click. With this new algorithm good quality websites with “trusted” standing and lots of traffic will receive higher value CPC as the chances for good Return of Investment for the advertisers is better and they’re willing to spend more money on each click. On the other hand low quality websites with high CTR like MFA (not really made for AdSense but made for YPN) will receive discounted clicks. In general if you’re advertiser:

•Benefits for your: discounting, higher quality traffic and potentially better return on investment.

•Action you need to take: Quality-based pricing is automatic so there’s no action on your part.

•When discounts will be applied: Discounts may be applied to your click charges where warranted, at the time of the click only. [Keep in mind that amount of discounts may vary between advertisers. Some advertisers may experience a noticeable decrease in overall cost-per-click, while others may experience only a small decrease in spend.]

This leads to massive reduction of the income of many MFA sites making it unworthy to use the Yahoo Publisher Network. The only thing that is really interesting is if Google AdSense will try to implement something similar if not already in place. We’ve been noticing some very strange changes that occur on change in quality of one website for practically the same content, but currently we don’t have any absolute proof on this matters.

This event will boost up new advertising networks that wish to over their services to MFA websites, although most of them inspect carefully which publishers they are choosing by default.