SEO News Blog

Yesterday Randy or randfish of SEOmoz qrote an article on SEOmoz entitled “What Separates Search Marketing Novices From Experts“. Basically outlining the different kind of ingredients one needs in order to be considered an expert in the SEO field. Stoney deGeyter of Search Engine Guide had something to say about that article and how it insults what truly makes a SEO professional an expert. He backs up his arguments and seems to be convinced. From Stoney’s article; When Good SEO’s Go Elite:

Unfortunately, instead of providing us with a real list of what truly separates the men and women from the boys and girls of SEO, Rand only exposes himself as an SEO elite out of touch with the business of SEO.

In Rand’s article he outlined five requirements that gave a SEM novice the expert title:

• Brand Level of Experience
• Contacts and Relationships
• Holistic Approach
• Accepts the Right Projects
• Sixth Sense for Rankings

Except for that sixth sense Stoney disagrees with all of those and points out that Rand has lost touch with the actual work of SEO. Instead being used to speaking at conferences about things that he himself hasn’t done in a long time. It’s going to be interesting to see if Rand can back up his statements with actual evidence in order to disapprove Stoney’s accusations.

Thank you