Google just released their fourth quarter earnings for the year 2006 with a marked increase of 19% over the previous quarter. The total of $3.21 billion earnings by Google just goes to show that Google is moving in the right direction.
Top Earners For Google
Google site revenues had 62% of the earnings and Google Network Revenues had 37% of the total. This combination seems to be pushing Google ahead and may prove to be it’s makers or breakers.
Deal Makers Or Breakers For 2007
So what’s going to stop or increase revenues even more for Google in 2007? If I had to guess I’d say Employee Transferable Stock Options were to be the biggest deciding factor. Even Google admits that when this is introduced in the second quarter of 2007 it’ll increase it’s revenues by $90 million. If this program panics stock holders when it fails it may bring down Google as we know it. But on the other hand if it goes as expected it’ll boost it considerably.
Another factor would be how Google is going to be how Google handles it’s search engine. The folks over at Google need to keep in mind that the search engine drives everything else. Recently with criticism from even the Firefox creator about it’s ads on SERPs. Not to mention it’s hardcore advertising of Google Checkout, it’s newest service.
In summary I think Google needs to recognize its basics and stand by its motto (don’t be evil) and it’ll do just fine.
Thank You
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