SEO News Blog

Recently the rumor that Microsoft had offered $50 BIL for Yahoo was confirmed. The initial idea for partnership between the two giants was transformed into monopoly and this shocks the webmasters world! What is going to happen now? Is that their way of answering the Google Monopoly threat? What is going to be the new look of MsYahoo?

Since the beginning of the Microsoft Dynasty MSN was trying to expand as much as possible and conquer new territories and users. The MSN/HOTMAIL paid services (including ISP) brought a lot of money to Microsoft, but nobody noticed any large increase in quality. The MSN/LIVE search engines, as always, are displaying old and sometimes irrelevant information and all SEO’s know that they are easiest to fool around with so spam is a constant issue for MS.

On the other hand Yahoo somehow managed to build up a very nice portal and that is really amazing. About 40% of the people I know love to digg into the Yahoo pages and the search is getting very popular especially after the fact that Yahoo is the only search engine that shows 100% of the backlinks for a particular web page (or closer to that) and therefore its a very nice tool for SEO when estimating the competition. Yahoo also got some nice money from advertising and also quite a lot from its Directory which now costs $260 annually and that’s for simply listing your website there.

The latest trends in Search lead me to think that MSN/Live definitely need something new and Yahoo is answer to their prayers. I’m assuming that if they close this deal MSN will export Yahoo’s search algorithm and put it on Live so that Live can finally LIVE somehow less spammy! Also I suspect that Yahoo will be filled up with Microsoft advertisements and you will most probably see Windows VISTA ads all over it. So sad with that vista issue .. but I guess when they release Service Pack 1 and 2 they might really get it going… but that’s on another topic.

Overall we can’t do anything but sit and wait to see what the Giants will do. Now we can only speculate and bring up theories.

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