SEO News Blog

Surprise you never thought about it did you? You never saw it coming. You were just updating one of your clients’ blog and guess what happened the whole website just suddenly went belly up in the serps. So what happened? You linked to the wrong website that’s what happened.

These days spammers and black hat folks alike are getting smarter and smarter and distinguishing between a potentially doomed site and a trusted one is getting harder and harder. These negative links used to be a problem only if the linked website went down. Which became known as “dead links”, but that was quickly fixed with new tools to check for dead links. The truth of the matter is no one truly knows how Google’s algorithm works when it comes to websites linking to banned websites but we know it’s detrimental to the whole website in general.

Each time you link out from a client’s website you are potentially creating a compromising situation. that’s why most people never bother to link out from their clients websites. But with blogs becoming even more powerful in search engines more and more SEO consultants are using them. And each and every post is a potential trip up if it contains a link.

How do you make sure you don’t link to a “bad neighborhood”? I can’t honestly tell you. There is no Google banned website list out there and no way to check the website to see if it’s banned. The only way so far anyone can make sure the website isn’t banned is by doing a link search and site search to check on it’s serps. But this won’t help if said website hasn’t been caught yet.

So here’s me warming you that links can be potentially dangerous even if they are in moderate amounts.

Thank You