In a stunning, but expected move, google blog search has surpassed technorati in traffic according to the new hitwise data. With technorati getting slow and with almost no new developments, the much more agile and supported by google, the google search for blogs has moved ahead of technorati for the week of 12/23/06. How did this happen? Easy with Google behind the scenes developing it’s blog search continually improving it and not to mention funneling traffic from other areas to the google blog search.
This whole overtaking started when google placed a link to the blog search from google news causing it to increase in traffic by 168%! Google news continues to bring this steady amount of traffic to google blog search with 60% of traffic to google blog search from google news. But that’s not all adding blog search to the menu in the search box of the actual google homepage also helped.
Technorati should focus less on the background and start releasing more features if it hopes to regain it’s position. For what seems like forever now the same search engine has been powering technorati with all the same gadgets never updating. If google blog search continues to grow I might have to switch my technorati tags to google blog search tags. I am already getting more traffic from google blog search than technorati.
Thank You
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