Being in the industry for over 3 years I have seen many changes in the way SEs treat backlinks. Not so long ago the best way was to use spammy tactics which yielded good SERPS. Things have started to change recently with big G taking into account mostly relevant non-spammy links from quality websites and changed its algorithm for good. This time Google plans to declare war on paid links (they have done it for some time now). Matt Cutts asked people to report “websites known to buy links” so they can test their new algorithm. Now would be a great time to buy some links for the competition and report them.
This also caused some heated arguments among the webmasters. Two questions here: if they indeed launch it, how long would it be before webmasters find the loopholes in it and start exploiting them just like they did before and the second one: will people agree to be told by Google how they can run their websites?
To finish this : here’s a great article on link building in 2007
Google Now Shows Link Anchor Text Phrases
Google - Paid Links vs MFA Websites and the story about Search Quality
Google backlinks FAQ
In search for the Perfect Organic Link
The New Directory Era
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