Recently the rumor that Microsoft had offered $50 BIL for Yahoo was confirmed. The initial idea for partnership between the two giants was transformed into monopoly and this shocks the webmasters world! What is going to happen now? Is that their way of answering the Google Monopoly threat? What is going to be the new look of MsYahoo?
Since the beginning of the Microsoft Dynasty MSN was trying to expand as much as possible and conquer new territories and users. The MSN/HOTMAIL paid services (including ISP) brought a lot of money to Microsoft, but nobody noticed any large increase in quality. The MSN/LIVE search engines, as always, are displaying old and sometimes irrelevant information and all SEO’s know that they are easiest to fool around with so spam is a constant issue for MS.
On the other hand Yahoo somehow managed to build up a very nice portal and that is really amazing. About 40% of the people I know love to digg into the Yahoo pages and the search is getting very popular especially after the fact that Yahoo is the only search engine that shows 100% of the backlinks for a particular web page (or closer to that) and therefore its a very nice tool for SEO when estimating the competition. Yahoo also got some nice money from advertising and also quite a lot from its Directory which now costs $260 annually and that’s for simply listing your website there.
The latest trends in Search lead me to think that MSN/Live definitely need something new and Yahoo is answer to their prayers. I’m assuming that if they close this deal MSN will export Yahoo’s search algorithm and put it on Live so that Live can finally LIVE somehow less spammy! Also I suspect that Yahoo will be filled up with Microsoft advertisements and you will most probably see Windows VISTA ads all over it. So sad with that vista issue .. but I guess when they release Service Pack 1 and 2 they might really get it going… but that’s on another topic.
Overall we can’t do anything but sit and wait to see what the Giants will do. Now we can only speculate and bring up theories.
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After DoubleClick announced that it’s for sale, Google and Microsoft jumped up. So far rumors indicated that Microsoft has offered anywhere from a billion to two for DoubleClick. This may spark a battle between Google and Microsoft for the simple fact that the winner would essentially control the CPA,CPM, and CPC market. But what does each company have to gain from the acquisition of DoubleClick?
Google
Google would not only gain what is known as third party tracking for it’s CPA ads but it would also gain from the brand. In Cost Per Action ads fraud is a high probability and often plagues networks that have high payouts. But with the introduction of DoubleClick it could lower the rate of fraud simply because of the fact that now an “action conversion” has to go through two parties before it’s approved.
Not to mention the fact that Google may be planning to release DoubleClick as a free service after the acquisition. This would undoubtably bury Microsoft’s already in trouble adCenter.
Microsoft
One major gain by Microsoft would be more brand power to Microsoft adCenter, otherwise ignored by many advertisers if DoubleClick were to join it would quickly increase Microsoft’s credibility among many advertisers. This would also considerably give an advantage, in terms of CPA,CPM, and CPM, to Microsoft over Google.
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MSN Live has a new button on their homepage giving users the choice to show SERPs only from the United Kingdom. Among increased loss of traffic from MSN Live from the US I am guessing this is a new ploy to attract the UK’s audience. Here’s a screenshot of what it looks like:
So what does this mean for the young and inexperienced MSN Live? Probably more UK traffic as intended as noted earlier by SE Roundtable Google is having some difficulty with it’s UK search. And MSN Live saw it’s opportunity and sprang forward.
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Microsoft has finally confirmed the rumors that it is testing out a free web analytics tool called “Gatineau”, aimed directly at Google Analytics. Don’t let the name fool you Microsoft is making sure this one comes out just right. By delaying the release and conducting limited beta participation it hopes to beat the raps that plagued Google Analytics when it first came out.
Why will this tool truly be a thorn in Google’s side? For one the famous referrer reports from which made Urchin , the original analytics tool bought by Google, famous were removed and replaced with a sorry excuse of a report called “referring source”. Which only shows the original referring websites without specific pages. If Microsoft’s Gatineau provides better referrer tracking it may very well be the only tool to outdo a Google tool. Yes, that last sentence doesn’t sound right to me either.
The technology is going to be based on Canada-based DeepMatrix Corporations which was bought by Microsoft last year. The beta will probably start with invite only to insure that the overuse doesn’t stop the service like what happened to Google Analytics.
The next step for the project is an invitation-only beta program which we expect to start within the next few months.
Says Ian Thomas one of the two developers for this new service. Within a couple of moths we’ll see if this is the new “Google Analytics Killer”.
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Microsoft Live search has announced their new Google competitor, Live Book Search, what could be more pathetic on Microsoft’s part? Live Search is in deep trouble from it’s big drop in US traffic to the many new betas they keep announcing that nobody seems to care about. Mostly it’s because just about everything they “think” of has already been owned by Google for years.
Creativity thy home is not Microsoft. The Live book search includes out-of-copyright books, books from the University Of California, the University of Toronto, and the British Library. Not to mention the new partnerships they are announcing which includes the New York Public Library and the American Museum of Veterinary Medicine.
Previously Windows Live Academic was thought to be the challenge to Google’s book search but I guess they decided to just go all the way.
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Now everyone heard of Microsoft giving out very nice Laptops called “Ferrari” to specific bloggers who blogged about Windows Vista. But as it turns out Microsoft just changed it’s minds and wants the Laptops back.
Ironic how this whole thing just happened in two days just like that Microsoft decides to take it’s Laptops back. It’s like Bill Gates coming back down the chimney and demanding to get his gifts back, after all Christmas is over. lol. Lesson Learned.
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Google stocks were a hot thing for the 2006 year but what about 2007? It appears history shows us that Google’s money ride is about to crash and blow up on it’s many hopeful investors. Why? Two simple reasons why next year, 2007, Google stocks will be a thing of the past: One is the history of stocks another is the competition.
History of high performing stocks has taught us that for stocks to maintain a high they have to continually increase. With Google’$9.3 billion in trailing revenues means every percent increase would require more than $93 million in incremental revenue. That with the added factor factor that this gain must be accompanied by a constant dominance of in all other operations. With many of revenues due to the ever changing field of advertising it looks even more grim for good ol papa Google to deliver. Like the giants in TV advertising like CBS, ABC, and Fox ad sales seem to decline after hitting a high. With Google reaching now into TV advertising itself it appears to want to branch out and maintain it’s leading position.
The second reason would be of course the competition of the likes of those such as Microsoft or Yahoo. This triangle of competition has been going on for quite some time now and it’s a matter of time before Microsoft finds a trump card and surpasses Google, as well know Microsoft for playing the “underdog” and suddenly rise to take over. Not to mention the fact that Microsoft has far more resources than Google.
This all culminates to come to one point and one strong point the word GOOG will mean less and less in the coming year’s quarters. Maybe it’ll mean the end of the giant g itself. One thing I learned from my history teacher, except the fact that if you are bald you should just accept it instead of combing over hair from well let’s keep to the subject, is the fact that history repeats itself. And a factor such as competition no matter how small may turn out to be the biggest achilles’ heel you’ve overlooked.
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Not to long ago Microsoft decided to change their MSN search to a new name in order to compete with Google’s new services that went beyond a normal search engine. They decided to name this new search engine as well as other things “Windows Live Search“. Now MSN had some trouble as a search engine but it was doing pretty well for itself. But now the November ratings from Nielsen//NetRatings shows that it’s down to just 12% of US search traffic.
This compared to Google’s strong 50%, with AOL powered by Google with 6.2%, shows Live’s inability to keep up with the search engine giants. As Yahoo is keeping it’s second spot with 24%.
Why is it that Live is facing problems? Part of the issue is the fact that users don’t think an operating system has anything to do with an online search engine. Preferring instead to go to names they already recognize like Google or Yahoo. MSN was seen as a good online search engine because of the brand being Internet Explorer home page. But with this new change that doesn’t even offer anything new users are starting to switch over.
Now the next contender to Live is Ask.com, with 2.6% traffic in the US and over 30% worldwide, has also recently changed it’s brand from Ask Jeeves to just Ask with no problems. Notice however how they stayed close to the original name in order not to confuse their user base. Also Ask keeps coming out with better ways to search with it’s new beta ask-x due to come out soon.
All this accumulates to point out Live’s new problems both internally and externally. With it’s rigid search engine never doing much of anything to change to accommodate new users and outside competition being so strong the future may look anything but bleak for Microsoft’s new search engine.
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Google and Yahoo are apparently pushing their own customized IE7 toolbars in SERPs. ( HINT: If you don’t know what these abbreviations mean check my seo terms dictionary.) But this appears to show up only when you are using the IE:
Like this image Google is showing these results when you search “ie7″. This result takes you to a specialized IE7 google page.
Now Yahoo is also pushing their specialized IE7 toolbar. A Yahoo SERPs of IE7 will show this specialized Yahoo IE7 toolbar page.
They both look the same don’t they? This must be a Microsoft created default page. It’s nice to know that Google, Yahoo, and Microsoft at least can agree on one thing: taking advantage of each other’s users.
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