After so many months of speculations on Google PR updates and the doubts that Google will discontinue the PR export in order to fight link sales, today we’ve finally saw the change in the green bar on all websites. Thank you G.
Today’s Google PR Export or Update (its not actually update because Google updates it dynamically every day but only exports the results in few month or sometimes a bit more) was as always one really interesting event. The one of the things that we can quickly realize is that all web directories are will lower page rank than before, but unique content websites are with a bit low amount of links scored higher pagerank than others. This most probably means that the duplicate content algo is somehow modified to capture much more spam than ever before (which is something rather expected)
Also another really interesting and also expected outcome was that due to the progressive expanding of the web, all page rank values require more and more links to be achieved. Now for pr 3 you need more than 2.5k link popularity, pr 4 more than 5 to 20k links and pr 6 > 150k. Note that this is LINK POPULARITY not links only which is relatively the number of actual links since most search engines don’t show the real value.
I’ll update this post as soon as I get more info on the topic as see what my buddies are saying about it.
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Once again I’m starting with this so boring but really frustrating topic on Google vs Link Buying, but I don’t think I have any other choice since that mess got totally out of hand.
Two days ago G’s manual link selling/buying “zealots” made the second massive wave of PR DownGrades see here for a good list in which most pr5 to 9 websites received pr3 to 5 as punishment. This big hit to the webmaster community felt really painful to everyone especially after the fact that in the first wave most big web directories including the DMOZ got their DownGrade for link sales and that really confused all of us since those directories seemed to be “reliable” and strong with good quality measurements for paid review/inclusion.
Anyway, things are getting messy not only from G but also with Yahoo as they recently upgraded their link spam algo to fight wordpress sponsors and this resulted into massive backlink decrease (some websites lost about 66% of their backlinks). Fortunately we didn’t have any website that had sponsored themes and we didn’t find any changes in both traffic or backlinks as many others did.
What is the new link strategy ?
That’s the SEO question of the day (maybe for Q4 of 2007) as most popular search engine manipulation strategies are out of date. Unfortunately I’ll have to underline that this “war” will only result in massive amount of “gray hat websites” that will abuse some little holes in the SE algorithms to gain good ranking. Actually those punishments on the large players are in a way benefit for smaller websites that never had the chance to hit the top, and now those sites are going to rank like never before and gain tons of good quality traffic so keep working on your content and hit the wave while you can!
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